How it works · Sell Online Properly

Your products, in front of shoppers everywhere they look.

Customers don’t only shop on your website — they shop on Google, on marketplaces, on social, and increasingly by asking an AI assistant. We keep one accurate set of product information flowing to all of them. Click any source, or any channel, to see what happens.

$3,800 a month Three-month start, then month to month. The conversation and the written plan before it cost nothing.

How Tesseron syncs your product feed to every sales channel Four kinds of product information on the left flow through Tesseron to four sales channels on the right. Product Photos Clear, correctly sized Prices & Stock Always up to date Descriptions What each product is Clear Labels Brand, size, category tags TESSERON build & sync your feed Google Shopping Products right in search Marketplaces Where people already shop Social Shops Instagram & Facebook AI Shopping When people ask AI what to buy +3× product views
Your product information Where customers buy

Click any box in the diagram, or any item on the right, to see what we do there.

Numbers shown are an illustrative example

Product Photos
Each channel wants images a certain way. We make sure your photos meet those rules so products aren’t rejected or shown looking second-rate.
Prices & Stock
Prices and stock levels stay in sync everywhere, automatically — so customers never see a sold-out item for sale or an out-of-date price, which is what gets sellers penalised.
Descriptions
Clear, consistent descriptions of what each product is, written so both shoppers and shopping engines understand exactly what they’re looking at.
Clear Labels
Behind the scenes we tag each product with brand, size, category and more. (This is “product schema” — the labels that tell Google and AI assistants what your products actually are.) It’s what lets you show up for the right searches.
Tesseron (the hub)
We build one accurate product feed and keep it flowing to every channel, fixing rejections and watching performance — then report which products and channels are selling, each month. See how we built the North American channel for overseas makers →
Google Shopping
Your products appear with photo and price right inside Google search results, where a huge share of buying now begins.
Marketplaces
The big sites people browse out of habit. Being listed there — accurately — puts you in front of buyers who’d never have found your own site.
Social Shops
Instagram and Facebook shops turn a scroll into a sale. We connect your catalogue so people can buy without leaving the app.
AI Shopping +3× views
More shoppers now ask an AI assistant “what should I buy for…?”. Because your products are clearly labelled, those tools can surface them — and that exposure can multiply your product views several times over.
Before you ask

What’s covered every month

A product feed is not something you set up once. Channels change their rules, listings get rejected quietly, and stock drifts. This is the monthly work that keeps it selling.

Every month, without asking

  • One product feed kept accurate Across Google Shopping, marketplaces and social shops.
  • Prices and stock kept in sync So nothing shows as available when it is not — the thing that gets sellers penalised.
  • Rejections chased and fixed The listings a channel quietly refused and never told you about.
  • Product labels maintained Brand, size and category tags that decide which searches you appear in.
  • Which products and channels are selling, reported
  • The monthly report

Quoted separately

  • Opening a new country Route in, distributor, the lot. See below.
  • Launching a new product line
  • Product photography or copywriting from scratch
  • Building or replacing the store itself
  • Marketplace advertising budgets and management

The split is the point. You know what lands every month without having to ask, and anything bigger gets its own price before it starts — so you never open an invoice you weren’t expecting, and we never quietly stop doing something because it drifted past what you’re paying for.

The other half of this

Selling online is one job. Getting into a country is another.

Everything above assumes you already sell where you sell, and the problem is being visible. Sometimes the problem is that a whole market is sitting there unopened — the product would do well in it, and there is simply no route in. That is project work rather than monthly work, and it looks like this.

Open a new market

Sometimes called distribution or channel development.

We work out the route in and then we run it: who stocks it, who ships it, who clears it at the border, what it needs to say on the packaging, and who needs to hear about it first. Usually that means finding the right distributor rather than selling direct — a distributor already has the dealers, and dealers are the part that takes years to build alone.

We have done this in both directions: bringing overseas makers into North America, and taking Canadian businesses into the United States. The mechanics are the same either way; the paperwork is not.

Launch something new

Sometimes called go-to-market.

A new product, or a move into something you have not sold before. We work out who it is for, what to say, where to say it, and who to launch alongside — so it lands with more than a thud.

This one is worth planning early. A launch gets one first week, and most of what determines how that week goes is decided before it starts.

Both are quoted per project, after we have talked — every one of these is a different size of job, and a monthly figure next to a one-off piece of work makes both look wrong. See the channel we built for two overseas guitar makers →

Want your products selling on every channel?

A conversation costs nothing, and you’ll get an honest answer about whether we’re the right people for it. If we are, you get a plan in writing before you commit to anything.

Let’s talk → No pitch. A real person reads every message.