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Who we work with

Seven businesses. Real names, real work.

Some of them we look after month to month. Some of them we helped get into a market they couldn’t reach on their own. All of them make something genuinely good — that part isn’t negotiable for us.

The one we’re proudest of

Two guitar makers, six thousand miles apart. Both selling in North America.

Flamel builds in Brittany. Makeev builds in Almaty. Neither could reach a player in Vancouver or Texas on their own. Newland Gear is the door they come through — and we built the door, then built the systems it runs on.

New market Loudéac, Brittany, France · guitar maker

Flamel Guitars

Builds high-end electric guitars and basses by hand in a workshop in Brittany.

What makes them good Started in 2020 by luthier Frédéric Donval — twenty years of building custom instruments — with Nicolas Masson, joined in 2022 by Anthony Ceccarelli. Three years from the first sketch to the first guitar. Almost everything comes from within France: Breton wood, strings from Lorraine, hand-wound pickups from Normandy.

What we do together We are how they reach North America. A workshop in Brittany can build a remarkable guitar; getting it into the hands of a player in Toronto or Texas is a different job entirely, and that job is ours.

flamelguitars.com
New market Almaty, Kazakhstan · guitar maker

Makeev Guitars

Builds full-size guitars and basses that fold in half and fit in airline hand luggage.

What makes them good The hinge is the whole idea: aviation-grade aluminium, two moving parts, and no compromise on scale, feel or strings. Every instrument is built by hand in their own workshop — they have never handed production to a factory — and arrives set up and ready to play. The design came out of years spent repairing other people’s guitars.

What we do together We are how they reach North America. Almaty to a player in Vancouver is a long way, and every step of that route — who stocks it, who hears about it, how it gets there — is what we handle.

makeevguitars.com
Market + monthly The door those makers come through

Newland Gear

Represents a small, deliberately chosen roster of specialist guitar brands.

What makes them good They carry Flamel, Makeev and True Temperament — three of the most technically interesting names in the business, and none of them easy to buy any other way.

What we do together We built the channel, and we built and run everything the business sits on: the website, the shop, and all the machinery behind an order that has to work before anything arrives at anyone’s door.

newlandgear.com
The rest

And four more, on purpose.

Two of them have nothing to do with guitars. That’s the point — the job is the same shape wherever you are: something good, and not enough of the right people knowing about it.

Monthly Delta, BC · parts maker

Graph Tech Guitar Labs

Makes the small parts almost every guitar depends on — nuts, saddles, bridge pins, tuners and pickup systems.

What makes them good It started on a kitchen table in 1983 with the world’s first self-lubricating guitar nut. Forty years and sixty-five patents later, their parts are fitted at the factory on around 180 guitar brands and sold in more than forty countries. A British Columbia company sitting inside guitars all over the world.

What we do together We run the online shop, the marketing that brings players to it, and the press work that gets the brand talked about. Three jobs that usually sit with three different agencies, handled by one team.

graphtech.com
Monthly North Hollywood, California · guitar maker

Rock N Roll Relics

Builds custom electric guitars and basses that leave the shop looking forty years old.

What makes them good Ageing is the craft, not a finish option — every mark is put there on purpose. A guitar leaves brand new and feels like it has already done decades of touring, which is why their instruments end up on stage with bands you have heard of.

What we do together We set up their Facebook and Instagram shops so a player who spots a guitar in their feed can buy it without leaving the app, and we keep those shops stocked and current. We also went through the website and fixed what was quietly losing sales.

rocknrollrelics.com
Monthly Metro Vancouver, BC · retail systems

ExpoShelf

Supplies the systems that keep shop shelves looking full — the pushers and gravity feeds that move stock forward as it sells.

What makes them good They have been the official North American distributor for German manufacturer POS Tuning since 2021. Their systems are in Aldi, Tesco, Shell and Petro-Canada, and used by Lindt, Mondelez, P&G and Unilever. Tool-free to fit, seven-year life, and a rent-to-own plan that lets a retailer start with nothing down.

What we do together We built the systems the business runs on, we look after the social accounts, and we do the reaching out — the steady, unglamorous work of starting conversations with the retailers worth talking to.

exposhelf.com
Monthly Water sports · team kit and identity

Banarera Sports

Designs and makes custom kit for water sports teams — swimming, water polo, diving — from uniforms to limited collections.

What makes them good They treat a team’s kit as its identity rather than its uniform. Every collection is designed around who that team actually is, which is why they have built a real following in the water polo world.

What we do together We built the systems the business runs on, we look after the social accounts, and we do the reaching out that puts them in front of clubs and teams who do not know them yet.

banarerasports.com

Every business on this page agreed to be named. If you’d like to talk to one of them about working with us, ask — we’ll make the introduction.

Got something good that not enough people know about?

A conversation costs nothing, and you’ll get an honest answer about whether we’re the right people for it. If we are, you get a plan in writing before you commit to anything.

Let’s talk → No pitch. A real person reads every message.